OUR MISSION
人生の分岐点になる旅を創る
Our company name, YATRA, means "journey" in Hindi. Our co-founders, Kensuke Ko and Soma Tashiro, first met at a guesthouse in Kolkata, India during their university days. Hitting it off immediately, the two spent the next month traveling together.
The encounters, lessons, and inspiration gained from that trip fundamentally transformed their mindset and future choices. When international travel came to a halt during the pandemic, they took a fresh look at Japan's rich history, nature, and culture, convinced of the country's immense potential as a thriving travel market.
To create life-changing experiences for travelers—starting right here in Japan. Driven solely by this vision, we founded Yatra in August 2023.
Yatra Inc. Co-CEOs: Kensuke Ko / Soma Tashiro
THE NUMBERS
These numbers aren't just from the tailwind of inbound tourism. They are the result of building on-the-ground operations, creating scalable systems, and reinvesting those results into our next projects.
40K
+
Annual Guests Served
As of April 2026
34
Employees
13 Full Time & 21 Contractors (excluding guides)
400
+
Registered Tour Guides
Active nationwide
100
+
Tour Types
Offered across 50 cities nationwide, including Tokyo, Osaka, and Kyoto
510K
+
Total Followers Across Social Media
Instagram / TikTok / YouTube / Facebook
6M
+
Monthly Views Across Social Media
One of Japan’s largest media platforms for inbound travelers
300
+
Inbound Consulting Clients
Government agencies, restaurants, commercial hubs, and more
5
Core Business Lines
Tours · Media · Consulting · Accommodations · Real Estate
(All built around inbound travelers)
WHO WE ARE
A diverse team of 34 core employees and 400 guides across the nation. We value unique perspectives regardless of nationality, age, or background.
A snapshot of our global expertise.
Representation across our core team.
70%
30%
Average age across our core team.
Our Average Age (30)
arrow_drop_down18-24
25-34
35-44
45+
From fresh insights to seasoned wisdom, our team spans generations—with team members in their 20s and 30s forming our dynamic core. Here, roles are defined by expertise and vision, not tenure.
WHY YATRA
Inbound tourism is one of the few industries in Japan that will grow over the coming decades. As a 3-year-old company, we sit right at the center of it.
01 - GLOBAL TEAM
Our team includes members from 9 countries, including Japan, United States, Germany, Colombia, India, Indonesia, Mongolia, and Belarus. English is used daily for both team discussions and guest communications. If you're looking for an environment where you can work in English, your search ends here.
02 - SCOPE
Tour planning, OTA listing, reservation management, guide recruiting and training, and guest feedback analysis. With a core team of 34 employees managing 400 guides and 40,000 guests annually, every individual gets hands-on experience across the entire business lifecycle. There is no line drawing a boundary around your responsibilities.
03 - DISTANCE
Gathering at our Shimbashi office is all about fast decision-making. Our 2 co-representatives and executive officer sit on the same floor, meaning directions get decided the very day you pitch an idea. We don't waste time crafting internal presentations just to pass formal approval processes.
04 - SYSTEMIZE
The reason 34 people can operate at this scale is that we systematically replace repetitive work. Reservation management and recruitment are designed around AI and automation, backed by dedicated in-house AX/DX specialists and software engineers.
YATRA ACTION GUIDELINES
In our selection process, we don't look at the amount of experience you have, but whether you can act in alignment with these 5 action guidelines.
KANDO
感動
"Customer's KANDO is the starting point of everything."
KANDO
感動
Anyone can just book a place to stay. But what we create are unforgettable experiences that stick with travelers for a lifetime. Bring your passion to the table, and let’s build world-class moments together.
SEICHO
成長
"Have global perspective and keep chasing overwhelming growth."
SEICHO
成長
We never settle for comfortable routines or local standards. We challenge our team to think internationally, step outside their comfort zones, and relentlessly scale their personal and professional potential.
NEKKYO
熱狂
"Work with unbelievable passion and produce results."
NEKKYO
熱狂
True excellence is born from enthusiasm and passion. We channel our intense energy into action, empowering you to take ownership and deliver massive, industry-changing outcomes.
SPEED
スピード
"Speed wins customer trust. Move faster than any competitor."
SPEED
スピード
Real velocity comes from clarity, not rushing. We eliminate hesitation through data and logic—allowing us to resolve traveler needs swiftly and build new solutions without losing momentum.
KANGEN
還元
"Don't be satisfied with your own actions. Systemize them and contribute to the whole."
KANGEN
還元
True achievement is meant to be shared. When you find a way to excel, turn your breakthroughs into repeatable processes so the entire organization can grow together.
POSITIONS
We are currently hiring for 3 positions. Candidates without prior industry experience are welcome to apply.
Ability to communicate in English
Able to commit for a minimum of 6 months
Able to commute/work in-office (Not required for Tour Guides)
Alignment with our 5 core values (KANDO, SEICHO, NEKKYO, SPEED, KANGEN)
1.Tour Guide (Tokyo, Osaka, Kyoto)
You will guide travelers from around the world in English, following a pre-determined itinerary on our original tours. In addition to tour wages (from ¥1,300 to ¥8,000 per hour), all meal expenses are fully covered. Training is provided. Students, freelancers, side-job workers, and stay-at-home parents are all active in this role. We are widely recruiting for a variety of tours, ranging from original tours that take about 1 to 3 hours to full-day tour guides.
See our tourist page: Travel Japan Together
2. Partner Sales / Long-term Intern (Tour Division, Remote Available)
We are always recruiting for business-side positions to promote our tour services. Compensation is negotiable based on skills. You'll create strategies based on trends in inbound tourism, page views, and reservation rates.
3. Long-term Intern (Media Division, Remote Available)
Tasks include content planning, filming/editing, direction, and marketing for our YouTube, Instagram, and TikTok channels, which receive 5 million monthly views. Roles are assigned based on skill. Pay starts at ¥1,300 per hour. If you are interested in social media management or content creation, we encourage you to apply!
SELECTION PROCESS
We will contact you with document screening results within one week. The entire process from application to official offer takes approximately 3–4 weeks.
01
02
03
04
05
Application
Screening
Interview #1
Interview #2
Job Offer
Apply using the form on the bottom of the page.
We will email you your results within one week.
Interview with a team member to go over the job.
Interview with an executive to ensure core values are met.
Employment terms & start date meeting.
FAQ
APPLY HERE
Takes about 5 minutes to complete. We will contact you with the screening results within one week.
No resume or CV is required up front—simply start by filling out the application form.